Author
34 posts
Janice is a results-driven content creator, brand storyteller, and marketing communications expert. Founder and lead consultant for Bedsole & Company, she specializes in fueling awareness, conversions, and growth for disruptive technology businesses. A strategic-thinking, roll-up-the-sleeves pro, Janice has a deep understanding of wide-ranging B2B technologies, from backup, data, and infrastructure management to AI, security, and SaaS. She has been a long-standing writer, PR, and industry analyst liaison for GRAX.News
GRAX recognized for innovations in data protection, accessibility, and trusted AI BOSTON, MA — October 29, 2024 — GRAX, Inc., a leader in Salesforce data management and protection, today announced it has been named an honoree in the BostInno 2024 Fire Awards. The awards recognize businesses that are fueling the Boston innovation economy. GRAX was … Continued
Blog Posts
Best practices for SFDC data management Businesses that rely on Salesforce don’t always reap the benefits they expect. They’re not able to get the actionable insights needed to boost customer loyalty, operational efficiencies, and revenue. The culprit is often poor Salesforce data management. Simply put, they’re not following best practices for essential aspects of SFDC … Continued
Blog Posts
For Salesforce admins navigating the complex world of customer data, understanding data lakes is essential. We’ve teamed up with Salesforce Ben to bring you a crucial resource: “A Salesforce Admin’s Guide to Data Lakes.” This 8-minute video describes how data lakes work, their benefits, and how they can transform your approach to managing SFDC data. … Continued
News
GRAX Data Lakehouse and GRAX Insights maximize value of historical Salesforce data with comprehensive, hassle-free intelligence BOSTON, MA — September 10, 2024 — GRAX, Inc., a leading innovator in Salesforce data management and protection, today announced two solutions that make it easy to get fast, actionable insights from Salesforce history. The company’s new GRAX … Continued
Blog Posts
Salesforce CRM platform is relied upon by organizations around the world to manage and strengthen customer relationships and boost revenue. However, the data users generate on the platform isn’t automatically protected by Salesforce. That’s the customers’ responsibility. Figuring out how to best safeguard your Salesforce data can be overwhelming. GRAX’s new ebook demystifies why and … Continued
News
GRAX reveals new events showcasing how to easily safeguard, manage, and optimize Salesforce data BOSTON, MA — August 6, 2024 — GRAX, Inc., a leading innovator in Salesforce data management and protection, today announced multiple Dreamforce 2024 events for people serious about Salesforce data backup, recovery, archiving, and AI optimization. GRAX has been a … Continued
Events
Dreamforce 2024 promises to be the AI extravaganza of the year! People will be converging at San Francisco’s Moscone Center on September 17–19, 2024 with high expectations. But, with so many great products to see and Dreamforce events to attend (hello, Elton John!), how can you possibly choose? Here’s how: Focus on what’s most important … Continued
Blog Posts
Cyber threats continue to evolve at an unprecedented rate. This has significant impacts on the security and stability of Australia’s financial system. For example, you may have heard about recent cyber incidents such as the Latitude data breach. It impacted over 14 million customers of this personal loan and financial service provider. The well-known MediaBank … Continued
Blog Posts
Ensure your organization’s readiness for the Digital Operational Resilience Act (DORA). Learn about compliance, data protection strategies, and best practices as well as what the EU’s new DORA Act means for IT Security. The European Union is widely recognized as a global leader for data protection and privacy. Many countries, including the US, look to … Continued
Blog Posts
Learn effective strategies to prevent private data and intellectual property leakage, ensuring the security of your sensitive information and data protection. Most businesses use hundreds of SaaS applications. With SaaS spending projected to increase 20% this year to $247.2 billion, it’s clear that investments in digital data will continue to skyrocket. This is great news … Continued
Blog Posts
Choosing the best method for your organization Everyone knows businesses run on data. However, you also know that data lives in many sources and has little value on its own. It only becomes a competitive advantage once it’s pooled together, standardized, and securely and consistently available. Only then can you use it to enhance analytics … Continued
Blog Posts
The Critical Role of Salesforce Data Backup In today’s data-driven world, nothing is more important than the ability to control, access, and protect your data. Business success depends on it. In fact, 94% of organizations say their customers will abandon ship if their data isn’t properly protected. But with 74% of them storing sensitive data … Continued
Blog Posts
Leveraging Salesforce Clouds to Strengthen Customer Relationships More than 85% of businesses rely on cloud-based customer relationship management (CRM) platforms. Salesforce is used by far more organizations than any other CRM vendor, and for good reason. The Salesforce platform includes multiple clouds and advanced technologies. Together, they make it easier to find more prospects, close … Continued
Blog Posts
Data Replication Eliminates ETL (Extract, Transform, Load) Schema Challenges Anyone who uses Salesforce knows that getting schema right is critical. It’s what enables you to rely on the platform for customer interactions and management – and to leverage historical Salesforce data for reporting, analytics, AI, and more. When it comes to integrating Salesforce data with … Continued
Blog Posts
How a digital chain of custody improves data protection and AI outcomes If you’ve ever watched crime shows like Law and Order, or Bones, you’ve probably heard about the chain of custody. It’s a forensic technique that documents a piece of evidence from the time it was obtained to the time it is disposed of. … Continued
Blog Posts
How customer support reports can improve your team’s performance and customer loyalty Customer service is something everyone can relate to personally. It’s safe to say we’ve all had poor experiences that left us frustrated and wanting to ditch the vendor. Hopefully, we’ve all had positive experiences, where representatives responded instantly, understood our issues, and resolved … Continued
Blog Posts
Best practices for boosting revenue and reducing churn The old adage, “If you build it they will come,” couldn’t be more wrong. Having a good product isn’t enough to attract or retain customers. You also need to deliver a great customer experience. Consider this: 49% of consumers abandoned a brand they were loyal to in … Continued
Blog Posts
Ensure Accurate Pipeline Data with GRAX Would it surprise you to learn that 44% of executives say their organization does a poor job of managing their sales pipeline? Or that only 28% of sales reps expect to meet their annual quota? What about the fact that 40% of B2B pros don’t trust the data they … Continued
Blog Posts
A World Backup Day Imperative The potential for analytics and AI to transform business is undeniable. It’s why 83.9% of executives planned to increase their investments in data, analytics, and AI in 2023. But investment alone isn’t enough, as these 2023 findings from Harvard Business Review made clear: A Yahoo Finance article points to a … Continued
Blog Posts
Maximize Business Value with CRM Analytics and GRAX In today’s hyper-connected world, businesses are inundated with vast amounts of data. From customer interactions to market trends, they have access to more information than ever before. However, despite significant investments by many companies to centralize their data, it remains largely siloed and inaccessible. As we all … Continued
Blog Posts
The Essential Link Between Data Ownership and Data Activation Everyone knows digital data is critical for competitive advantage. However, its value can only be realized if it’s secure, easy to access, and easily actionable. With so many businesses generating data that resides in Software as a Service (SaaS) solutions such as Salesforce and third-party backup … Continued
Blog Posts
How to maximize value from your Salesforce data Salesforce Customer 360 is an incredibly effective platform for managing and improving interactions with prospects and customers. However, businesses can only realize its true potential by transforming Salesforce data into actionable data and actionable insights. This is both more complex and more easily achieved than you may … Continued
Blog Posts
How to choose the right sandbox for your project What are sandboxes? Sandboxes are isolated software testing environments that simulate a production environment but are separate from it. They provide a safe space for developers, testers, and IT professionals to experiment, develop, and test new code, applications, integrations, and changes. By creating a sandbox, you … Continued
Blog Posts
Benefits of making Salesforce data available in Parquet format Businesses that rely on Salesforce Customer 360 need better ways to efficiently manage and process their data. To get the most value from their data, many users export it into analytics and business intelligence systems. Depending on what file format they use, however, this can be … Continued
Blog Posts
Create data pipelines with GRAX to streamline digital transformation and improve analytics and intelligence capabilities. What is data automation? Salesforce generates and houses vast amounts of diverse data, which can be a goldmine for insights. However, managing this data is often a Herculean task. If done manually, the amount of time and resources required to … Continued
Blog Posts
Extend Salesforce data protection with unlimited tracking and complete data ownership Millions of people around the world rely on Salesforce. The data they generate, track, and analyze is critical to business operations, compliance, and success. That’s why doing everything you can to protect it is so important. The challenge is that Salesforce does not include … Continued
Blog Posts
Steps for ensuring resiliency of business-critical data Has any data in your Salesforce instance ever been mistakenly deleted, changed, or overwritten? Have you ever experienced a system failure that resulted in data loss? If so, then you know first-hand how devastating this can be to your business. If not, count yourself lucky. But don’t count … Continued
Blog Posts
Why Data Restore is as Vital as Data Backup Most businesses understand that backing up their data is critical. They know that any loss or corruption of data can cause significant damage. This is especially true for mission-critical applications such as Salesforce, where tens, hundreds, and sometimes thousands of users continually access, add, and change … Continued
Blog Posts
Managing data residency and migrations What is Salesforce Hyperforce? Salesforce Hyperforce is a complete re-architecture of the Salesforce platform, designed for the public cloud. This next-generation cloud-based infrastructure is composed of code rather than hardware. This helps ensure the platform and applications can be delivered rapidly and reliably to locations worldwide. When Salesforce announced Hyperforce … Continued
Blog Posts
How Recovery Time Objective and Recovery Point Objective Impact Backup and Disaster Recovery Recovery Time Objective (RTO) and Recovery Point Objective (RPO) are critical components of disaster recovery. RTO refers to the goal you set for the maximum time it takes to restore operations. RPO is the goal you set for maximum acceptable data loss. … Continued
Blog Posts
Pros and Cons of the Top 5 Services More than 150,000 companies around the world rely on Salesforce to run their businesses. What happens if their data gets corrupted or lost due to human errors, insider and external cyber-attacks, sync glitches, hardware crashes, or natural disasters? The impacts on revenue, brand image, customer relations, and … Continued
Blog Posts
Defining data archive, its benefits, and best practices At its core, data archiving is about retaining data that is important but no longer needed in everyday business operations – and doing so in a way that is very cost-effective. In practice, data archiving is the process of moving infrequently accessed data from primary storage to … Continued
Blog Posts
How to create a strong backup and recovery plan Every business knows that backing up data is critical. Without a sound data backup strategy and regular testing of backup systems, your risk of data loss and business interruption increases exponentially, whether from innocent human error, malicious actors and ransomware, or unplanned downtime from hardware errors … Continued
Events
Come meet us in New York Going to Salesforce World Tour NYC on December 14, 2023? Get ready to have your world rocked! You’ll learn how AI and Customer 360 can help you work smarter to solve business challenges. And how the long-time partnership between Salesforce and GRAX can make your Salesforce data even more … Continued
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