Complete Salesforce data management that helps you deliver an intelligent omnichannel retail experience
We’ve created a black-box recorder for your Sales, Service, and Commerce Cloud apps, ensuring you capture and replicate all your history in each of your Salesforce Applications into your cloud — Azure, GCP, AWS, and others — while also being able to access, recover and stream your data into your analytics, business intelligence, ML, and AI tools.
Supported systems:
The best way to bring your CRM data under your security umbrella
FDA: Part 11
“implement controls, including audit trails… for software and systems involved in processing electronic data”
SEC: Risk alert
“Implement targeted policies and procedures to ensure ongoing monitoring of cloud-based platforms”
BASEL II
“Data backups, archiving, retrieval and restoration with 3-7 years of all data history”
GDPR: Article 30
“Records of processing activities must be maintained… and be made available to the supervisory authority on request.”
PCI DSS: Sec 10.3.x
“Implement automated audit trails… access to all audit trails; creation and deletion of system-level objects”
AICPA SOC
“Audit trails providing sufficient context (who, what, when, where, how) to allow for a rapid and accurate response.”
SOX Act: Sec 302, 404 & 409
“…outline how to create, modify and maintain accounting systcomputerems, including programs handling any financial data”
FISMA
“Require continuous monitoring activities”
PIPEDA: Principle 6 – Accuracy
“Keep personal information as accurate, complete and up to date as necessary… record the date when the personal information was obtained or updated.”
EU GMP – Annex 11 Sec. 9
“…the creation of a record of all GMP-relevant changes and deletions (a system generated “audit trail”)”
CCPA PWC
“…data inventory and mapping of in-scope personal data and instances of “selling” data”
FINRA
“Various policies and procedures protecting against unauthorized access to or use of customer records or information.”
Gramm-Leach-Bliley Act
“…safeguard sensitive data; know where sensitive customer information is stored and store it securely”
Retail Data Management That Drives Growth
Unlock the full value of your Salesforce data with GRAX—bring your customer data into your cloud—Azure, AWS, GCP, and others. Our solution helps retailers protect customer and transaction data, reduce Salesforce storage costs, and align their data and cloud strategy for AI. From continuous data replication and data backup to omnichannel insights and compliance—GRAX powers smarter, faster retail decisions.
Use History to Sell Smarter
Unlock up to every version of your data to power personalization, trend spotting, and loyalty plays
Align Your Data with Your Cloud Strategy
Own your Salesforce data in your cloud—fueling your organization’s AI, analytics, and compliance stack
Power Omnichannel Insights
Unify sales and service data across digital and in-store channels for a 360° customer view
Be Compliance-Ready, Always
Meet PCI DSS, GDPR, CCPA, SOX, and audit demands with immutable records and complete change logs
Never Lose a Customer Record
Automatically and securely capture up to every customer interaction and intent signal
Archive Without Sacrifice
Shrink Salesforce storage bills by archiving old data—while keeping it searchable and reportable in prod
Reimagine retail with data-driven, AI-powered customer experiences
To compete like Amazon, retail success relies on personalized, data-powered experiences. With AI and agents driving customer experiences, Salesforce data is at the core of the next wave of intelligent retail operations
Personalized Recommendations
Enhance shopping experience and boost conversion rates by analyzing customer behavior and preferences to deliver tailored product and service recommendations
Inventory Forecasting
Meet supply and demand by ensuring product availability and customer satisfaction through predictive analytics to better anticipate demand—optimize stock levels and reduce overstock
Automate Customer Service
Deploy Agentforce and other AI-powered agents to handle routine customer support requests—process returns, route inquires, and provide 24/7 support
Improve Customer Sentiment
Use AI to analyze feedback and customer interactions across all channels to inform product development and identify areas of improvement
Supply Chain Optimization
Improve supply chain and cold chain visibility to better predict disruptions and optimize logistics to ensure timely delivery and cost efficiency
Dynamic Pricing
Leverage data-driven pricing strategies to automatically adjust prices in real-time based on demand, competition, and inventory levels to maximize profitability and competitiveness
Fraud and Loss Prevention
Prevent fraudulent activities and loss by monitoring transactions and unusual activity patterns in both physical stores and online stores
Tailored Marketing Campaigns
Increase engagement and ROI by segmenting audiences, personalizing messages, and determining optimal channels and timing for communications
Supporting Retail Industry
Customers include:
- Restaurants
- Digital Commerce
- Consumer Goods
- Fashion
- Grocery, Drug, & Convenience Stores
- Mass Merchants and Department Stores
Frequently Asked Questions
GRAX for Retail
Does GRAX work with Salesforce Commerce Cloud?
Yes. GRAX works with Commerce Cloud in addition to Sales Cloud and Service Cloud, so retailers running multiple Salesforce products get one consistent way to protect and access their data. It continuously replicates data from each application into your own cloud environment (Azure, AWS, or GCP), rather than treating each cloud as a separate backup problem. This makes it easier to build a single, unified view of a customer across digital and in-store interactions.
What’s the difference between GRAX and a standard Salesforce backup tool?
Standard backup tools take snapshots on a schedule and store that data in a restore-only format meant for disaster recovery. GRAX replicates data continuously into your own cloud, so changes are captured as they happen rather than at the next scheduled backup window. That data also stays queryable and usable for reporting, personalization, or AI models day to day, not just recoverable after something goes wrong.
Can GRAX help reduce Salesforce storage costs?
Yes. GRAX supports archiving older Salesforce data out of your org while keeping it fully searchable and reportable, so retailers aren’t paying for storage on records they rarely touch in production. This is particularly useful for high-volume retail data like transaction history, support cases, or loyalty activity, which tends to accumulate quickly. Because the archived data stays accessible, teams don’t have to choose between lower storage costs and losing access to historical records.
How does GRAX support PCI DSS, GDPR, or CCPA compliance for retail data?
GRAX keeps a field-level version history, which creates an audit trail of who changed what and when across customer and transaction data. This lines up with the audit trail requirements behind PCI DSS Section 10.3.x, GDPR Article 30, and similar CCPA record-keeping expectations. Because the data lives in your own cloud rather than a third-party vendor’s infrastructure, it’s also easier to show auditors exactly where sensitive data is stored and who can access it.
Can historical Salesforce data improve personalization or inventory forecasting?
Yes. Because GRAX retains every version of a record rather than only the current state, teams have a longitudinal view of customer behavior and past transactions to work from. This kind of historical data is useful for personalized recommendations, demand forecasting, and inventory planning, since patterns over time tend to be more predictive than a single current snapshot. It also supports use cases like dynamic pricing and fraud detection, which depend on spotting changes or anomalies against a historical baseline.
Does GRAX support omnichannel retail data, including in-store and digital channels?
Yes. GRAX replicates data across the Salesforce applications retailers use for both digital and in-store operations, including Sales, Service, and Commerce Cloud. Bringing that data together in one place supports a 360-degree view of the customer across channels, rather than siloed views per system. This is useful for retailers trying to unify loyalty, purchase history, and service interactions into a single customer profile.
What kinds of retail organizations use GRAX?
GRAX is used by restaurants, digital commerce companies, and consumer goods brands, as well as fashion retailers. Grocery, drug, and convenience store chains also use GRAX, along with mass merchants and department stores. Across these segments, the common driver is high-volume transaction and customer data that needs both protection and ongoing analytical use.
