Enable customer 360° and ensure FINRA/WORM compliance
We’re helping a leading fintech company safeguard its Salesforce data with a secure, compliant backup and archive solution, ensuring uninterrupted operations while maintaining long-term access to historical data for regulatory audits, risk analysis, and enhanced customer insights.
Supported systems:
Optimize Salesforce performance and meet SEC & FINRA compliance
A leading capital exchange market relies on GRAX to securely back up and retain critical Salesforce data, ensuring compliance with financial regulations, maintaining business continuity, and leveraging historical insights for better decision-making.
Supported systems:
Ensure Customer 360 and CPRA Compliance
GRAX provided them with a comprehensive solution for Salesforce data management. It enables secure collection and retention, precise CPRA-compliant purge and deletion, and data streaming into their Customer 360 data lake for advanced analytics with PowerBI.
Supported systems:
The best way to bring your SaaS data into compliance
FDA: Part 11
“implement controls, including audit trails… for software and systems involved in processing electronic data”
SEC: Risk alert
“Implement targeted policies and procedures to ensure ongoing monitoring of cloud-based platforms”
BASEL II
“Data backups, archiving, retrieval and restoration with 3-7 years of all data history”
GDPR: Article 30
“Records of processing activities must be maintained… and be made available to the supervisory authority on request.”
PCI DSS: Sec 10.3.x
“Implement automated audit trails… access to all audit trails; creation and deletion of system-level objects”
AICPA SOC
“Audit trails providing sufficient context (who, what, when, where, how) to allow for a rapid and accurate response.”
SOX Act: Sec 302, 404 & 409
“…outline how to create, modify and maintain accounting systcomputerems, including programs handling any financial data”
FISMA
“Require continuous monitoring activities”
PIPEDA: Principle 6 – Accuracy
“Keep personal information as accurate, complete and up to date as necessary… record the date when the personal information was obtained or updated.”
EU GMP – Annex 11 Sec. 9
“…the creation of a record of all GMP-relevant changes and deletions (a system generated “audit trail”)”
CCPA PWC
“…data inventory and mapping of in-scope personal data and instances of “selling” data”
FINRA
“Various policies and procedures protecting against unauthorized access to or use of customer records or information.”
Gramm-Leach-Bliley Act
“…safeguard sensitive data; know where sensitive customer information is stored and store it securely”
Ensure Compliance, Security & Uninterrupted Access to Your Salesforce Data
Meet stringent financial regulations by capturing and restoring up to every single change in your data, metadata and attachments in Sales, Service, Finance cloud and others. Take full ownership and control of your sensitive financial data by storing it in your organization’s cloud while still retaining full access to it in production applications.
Regulatory Compliance & Audit Readiness
Ensure compliance with financial regulations (e.g., SEC 17a-4, SOX, GDPR, and FINRA) by maintaining immutable data records with full audit trails.
Secure, Continuous Data Backup
Automatically capture Salesforce data and files to protect against accidental deletions, technology issues, and cyber threats.
Data Access & Retention
Maintain control and access to sensitive customer and transaction data to support fraud detection and dispute resolution, while meeting strict data retention and purge policies.
Business Continuity
Rapidly and granularly restore lost Salesforce data to ensure uninterrupted operations, reducing downtime and minimizing risk.
Advanced Data Security
Bring your Salesforce data under your organization’s security umbrella with access controls and Bring Your Own Cloud (BYOC) storage options.
Leverage History for Insights
Use Salesforce data for trend analysis, pattern detection, and AI-driven decision-making.
Leverage Historical Data to Drive Financial Services Innovation
Unlock long-term customer insights, improve fraud prevention and detection, and optimize forecasting through advanced analytics and dataOps.
Improve Loan and Credit Risk Models
Use historical transaction data to refine loan approvals and fraud detection.
Streamline Insurance Underwriting & Claims
Analyze past policies, claims, and interactions to enhance risk assessments and detect fraud earlier.
Enhance Wealth Management Strategies
Refine investment recommendations by leveraging historical portfolios.
Enable Operational Compliance
Immutable records and comprehensive audit trails to easily meet SEC, FINRA, and GDPR compliance.
Accelerate Customer Service Excellence
Leverage past customer interactions to provide fast, best-in-class service at every touchpoint.
Personalized Financial Offerings
Use historical customer engagement data to tailor product offerings.
Detect Fraud Faster
Identify anomalies in transaction patterns to prevent fraud.
Optimized Cash Flow Forecasting
Analyze past cash flow to improve liquidity management.
Supporting mission-critical Financial Services applications
Customers include:
- Insurance
- Wealth Management
- Asset Management
- Banking
- FinTech Organizations
- Payment Processors
Frequently Asked Questions
GRAX for Financial Services
Does GRAX support SEC, FINRA, or SOX compliance requirements?
GRAX continuously replicates Salesforce data, metadata, files, and attachments into your own cloud environment (AWS, Azure, or GCP), rather than a third-party vendor’s infrastructure. Each version of a record is captured as it changes, which creates the kind of immutable, time-stamped history that SEC 17a-4, FINRA, and SOX compliance rely on. Because the data sits in your own cloud, it’s also easier to show auditors where records are stored and who has access to them.
Does GRAX work with Salesforce Financial Services Cloud?
Yes. GRAX works with Financial Services Cloud in addition to Sales Cloud and Service Cloud, so firms running multiple Salesforce products aren’t limited to one. Replicated data is made available same-day for reporting, analytics, and AI use cases, rather than waiting on scheduled exports. This helps firms build a fuller view of customer accounts, transactions, and interactions across systems.
How does GRAX support SEC 17a-4 WORM compliance?
GRAX captures each version of a record as it changes, rather than relying on periodic snapshots, which builds the kind of immutable, time-stamped history WORM (write once, read many) rules call for. That history includes customer records, transactions, and communications, so compliance teams have a complete record to reference during an audit. Because records can’t be altered after the fact, this also reduces the manual work involved in proving data integrity.
What’s the difference between GRAX and a standard Salesforce backup tool?
Standard backup tools take snapshots on a set schedule and store that data in a restore-only format meant for disaster recovery. GRAX replicates data continuously into your own cloud, so changes are captured as they happen rather than at the next scheduled backup window. That data also stays queryable and usable for ongoing reporting or analytics, not just recoverable after data loss, which matters for regulated firms that need historical data on hand for audits and risk analysis.
Can historical Salesforce data help with fraud detection or risk modeling?
Yes. Because GRAX retains full version history instead of only current-state records, teams can analyze transaction patterns, claims, and customer interactions as they evolved over time. This kind of longitudinal view often surfaces anomalies that a single snapshot wouldn’t show, which is useful input for fraud detection models. The same historical data supports credit risk and underwriting models that rely on past behavior to inform decisions.
Does GRAX support CPRA or GDPR data purge and deletion requirements?
Yes. GRAX supports policy-based purge and deletion, so specific records or fields can be removed to meet CPRA, GDPR, or similar data privacy requirements. This can be applied selectively, which means the rest of a firm’s historical data stays intact and usable for compliance reporting and analytics. That balance lets firms meet deletion obligations without losing the broader dataset they rely on for other purposes.
What kinds of financial services organizations use GRAX?
GRAX is used by insurance companies, wealth management firms, and asset managers, along with banks and fintech companies. Payment processors also use GRAX, often to manage transaction data alongside compliance and audit requirements. Across these segments, the common thread is a need to retain historical Salesforce data for regulatory reasons while still being able to use that data for analytics.
