Leader in Pet Healthcare Services

Integrated their connected device data and accelerated pipeline velocity 70% in 18 months

Leader in Pet Healthcare Services

Healthcare & Life Sciences
Customer Story

Company profile

Leading pet healthcare innovation company serves practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services offered to customers all over the world.


Healthcare, Life Sciences, & Pharmaceuticals


Biotechnology, Diagnostics, Software, and Veterinary

Company size

5001-10,000 employees

Tech stack

Salesforce Platform

Sales Cloud

Service Cloud

Business case

The leader in Pet Healthcare Services pivoted to a direct selling model, which created a need for them to market and sell to customers based on data streaming in from their connected chemistry analysis devices.

Technical needs

  • Act on streaming device data across Pardot, Sales, Service Clouds
  • Integrate their data with Amazon Web Services (AWS), Google, and 3rd party ERP systems

Key outcomes

  • Increased pipeline velocity from 0% to 70% in 18 months
  • Unified their connected device data with Sales, Service Clouds and external data sources (ERP) for 360° customer visibility

The challenge: before GRAX

The leader in pet healthcare services was spending over $2M on an AWS investment to store their connected customer device data, which was showing little measurable return on investment (ROI). They were also unable to tap their connected customer device data to fuel their pipeline for a 2x increase in their direct field and inside sales teams. It became increasingly challenging to scalabily connect their external data sources with their Sales and Service Clouds.

The solution

Explore the products that the Leader in Pet Healthcare Services is using to adapt faster

The results: after GRAX

The leader in pet healthcare services leveraged the GRAX Data Hub as the communication layer between their connected device data, multiple Salesforce (Sales and Service Clouds), and 3rd party (ERP) systems. This created 360° customer visibility and allowed them to act on thier conencted device data in all of Sales and Service Cloud instances. They were able to grow their US eCommerce revenue from 0% to 70% of total revenue in less than 18 months.

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The GRAX Advantage

GRAX allows customers to take complete ownership and control of their Salesforce data by capturing and storing it in environments that they own and operate. This creates the most effective way to meet the most stringent regulatory requirements by capturing and preserving 100% of their data’s Digital Chain of Custody.

GRAX delivers a significantly higher ROI than any alternatives

Alternatives + Add Ons* / DIY

*add ons are available at an additional cost

Our customers have reported

Operational overhead savings

Reduced customer churn

$50k annual savings

Months saved in manual effort

70% pipeline acceleration

360° customer support

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