Leader in Pet Healthcare Services

Integrated their connected device data and accelerated pipeline velocity 70% in 18 months

Leader in Pet Healthcare Services

Healthcare & Life Sciences

Customer Story

Company profile

Leading pet healthcare innovation company serves practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services offered to customers all over the world.


Healthcare, Life Sciences, & Pharmaceuticals


Biotechnology, Diagnostics, Software, and Veterinary

Company size

5001-10,000 employees

Tech stack

Salesforce Platform

Sales Cloud

Service Cloud

Amazon EC2

Amazon S3

Business case

The leader in Pet Healthcare Services pivoted to a direct selling model, which created a need for them to market and sell to customers based on data streaming in from their connected chemistry analysis devices.

Technical needs

  • Act on streaming device data across Pardot, Sales, Service Clouds
  • Integrate their data with Amazon Web Services (AWS), Google, and 3rd party ERP systems
  • Create a data pipeline for reuse of their mission-critical historical data

Key outcomes

  • Increased pipeline velocity from 0% to 70% in 18 months
  • Unified their connected device data with Sales, Service Clouds and external data sources (ERP) for 360° customer visibility
  • Took advantage advantage of the suite of Amazon products for scalability and reliability with their data
  • Easily created an AWS data warehouse pipeline downstream

The challenge: before GRAX

The leader in pet healthcare services was spending over $2M on an AWS investment to store their connected customer device data, which was showing little measurable return on investment (ROI). They were also unable to tap their connected customer device data to fuel their pipeline for a 2x increase in their direct field and inside sales teams. It became increasingly challenging to scalabily connect their external data sources with their Sales and Service Clouds.

The solution

Explore the products that the Leader in Pet Healthcare Services is using to adapt faster

The results: after GRAX

By utilizing GRAX, the leader in pet healthcare services is able to leverage their Salesforce and ERP historical data over time. Using AWS components, such as EC2, S3, Elasticsearch, Cloudwatch, and others, they were able to take advantage of the suite of Amazon products for scalability and reliability with their data. GRAX runs 100% on their public cloud infrastructure (AWS) where every single compute resource, network interface, and data storage service is wholly owned by them.

Since GRAX aligns tightly with ETL, ELT, and other data processing frameworks in the modern enterprise, this processing power has helped them unlock the use of S3 Events and SQS Queues to trigger their AWS data warehouse pipeline downstream. They were empowered to reuse their historical Salesforce data alongside other critical business data for reporting to end-users. With GRAX, they achieved 360° customer visibility, which allowed them to act on their connected device data in all of their Sales and Service Cloud instances. This resulted in the growth of their US eCommerce revenue from 0% to 70% of total revenue in less than 18 months.

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The GRAX Advantage

GRAX allows customers to take complete ownership and control of their Salesforce data by capturing and storing it in environments that they own and operate. This creates the most effective way to meet the most stringent regulatory requirements by capturing and preserving 100% of their data’s Digital Chain of Custody.

GRAX delivers a significantly higher ROI than any alternatives

Alternatives + Add Ons* / DIY

*add ons are available at an additional cost

Our customers have reported

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Operational overhead savings

Reduced customer churn Icon

Reduced customer churn

Money savings Icon

$50k annual savings

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Months saved in manual effort

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70% pipeline acceleration

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360° customer support


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