GRAX Blog: Blog Posts

Blog Posts

How Salesforce Schema Changes Can Degrade an ETL Pipeline

Data Replication Eliminates ETL (Extract, Transform, Load) Schema Challenges Anyone who uses Salesforce knows that getting schema right is critical. It’s what enables you to rely on the platform for customer interactions and management – and to leverage historical Salesforce data for reporting, analytics, AI, and more.  When it comes to integrating Salesforce data with … Continued

Blog Posts

Why Chain Of Custody is Key for Data Security and Business Growth

How a digital chain of custody improves data protection and AI outcomes If you’ve ever watched crime shows like Law and Order, or Bones, you’ve probably heard about the chain of custody. It’s a forensic technique that documents a piece of evidence from the time it was obtained to the time it is disposed of. … Continued

Blog Posts

Using Customer Service Analytics to Reduce Churn and Costs

How customer support reports can improve your team’s performance and customer loyalty Customer service is something everyone can relate to personally. It’s safe to say we’ve all had poor experiences that left us frustrated and wanting to ditch the vendor. Hopefully, we’ve all had positive experiences, where representatives responded instantly, understood our issues, and resolved … Continued

Blog Posts

Improving Customer Experience Insights and Loyalty

Best practices for boosting revenue and reducing churn The old adage, ā€œIf you build it they will come,ā€ couldn’t be more wrong. Having a good product isn’t enough to attract or retain customers. You also need to deliver a great customer experience.  Consider this: 49% of consumers abandoned a brand they were loyal to in … Continued

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