The Key to Reusing SaaS Data for Business Gain

This article, written by GRAX CEO Joe Gaska for Digitalisation World, discusses how companies can extract value from their SaaS application data.

The pandemic accelerated the move to mission-critical SaaS applications. Companies need to backup the data residing in these apps, not only to prevent disruptive losses but to take advantage of the wealth of information historical data can provide — informing critical decisions around customer success, marketing, finance, sales, product development, and more, as well as feeding AI and ML training sets. Joe Gaska discusses how data ownership and reuse help to accelerate business agility, lower costs and increase efficiencies and revenue.

Key Takeaways:

• Enterprises should be leveraging their historical SaaS app data by reusing it to drive better business outcomes.
• Using SaaS app APIs to access data for reuse isn’t effective because when companies hit their API limit, they have to pay overages or lose access. APIs can also slow app performance, impacting productivity.
• Companies need high-frequency backups into their own cloud data lake to capture as many data points as possible, including changes made to data, to better model, predict, secure, and conduct operations.