GRAX Blog: Blog Posts

What is Salesforce data analytics and why does it matter? Salesforce data analytics is the process of analyzing, interpreting, and acting on the CRM data stored in Salesforce to drive smarter business decisions. The data that organizations build up in Salesforce is some of their most precious and, in many cases, most underutilized business assets. … Continued

Welcome to the world of Salesforce data protection, where safeguarding your Salesforce data is key to business continuity. Two leading players in Salesforce data management are GRAX and Own. Backing up and recovering critical Salesforce data is crucial, and there are lots of solutions available. But how do you choose the best one for your … Continued

If you ask any Salesforce admin about the project they dislike the most, you’ll likely get a similar response: migrating data. It’s not that the tools are inadequate, they’re actually quite good, but more so that the risks are high and there’s little room for mistakes. When the data is imported correctly, the CRM functions … Continued

Most life sciences organizations didn’t put “rethink our CRM platform” on their strategic agenda for the year. The Veeva Salesforce split put it there anyway.  And for a lot of these organizations, it’s not a small thing to work through. It’s not just a version upgrade or a feature migration. It’s a change to the … Continued