Now more than ever, cloud applications run the show. Salesforce and other SaaS apps make up 1/3 of all mission-critical enterprise apps, according to ESG. The data you generate in those apps is a treasure trove of business actions and decisions. It’s one of, if not your most, important business assets. Savvy companies know they can’t afford to lose any of that data, but many believe SaaS vendors back it up for them. The reality is, they don’t.
Protecting your SaaS app data is your responsibility, not theirs. Which is one reason backup has become such a high priority.
80% of organizations now see backup data reuse as the next phase, or even the replacement of, their existing data protection strategyESG / TechTarget
The other is reuse. Business users want to tap into their backup data for everything from compliance, cybersecurity, and revenue growth, to ML/AI training sets. And many already are. As ESG found, 80% of organizations now see backup data reuse as the next phase, or even the replacement of, their existing data protection strategy.
ESG’s data protection analyst, Christophe Bertrand, and Joe Gaska, GRAX’s CEO co-founder, recently held a webinar discussing the transformation of SaaS backup from an insurance policy to a strategic business driver. Bertrand revealed results of ESG research that paint an extraordinary picture of where the industry is heading and exactly how business users are benefiting from downstream data consumption. Gaska shared examples of GRAX customers who have taken the leap from backup to reuse and how they accomplished it.
If your business counterparts aren’t already trying to use cloud backup data for strategic purposes, they will soon. You can help make this possible.
Check out the archived webinar to learn:
- Evolving data backup requirements (hint: data loss tolerance is shrinking to nearly zero minutes)
- Overcoming cloud data backup reuse challenges, including costs and copy sprawl
- The role data ownership plays in enabling anytime, anywhere access to your SaaS app data.
Check out the outtake below and watch the full webinar here.