What would you do if I gave you a time machine? | Would you travel to the past and relive your happiest moments? | Would you try to change or learn from your mistakes? | Would you travel to the future to see what happens to you or the world around you?
If you want to compete like Amazon or Google in your market, you need to start using your backup data as a strategic growth asset. If you don’t, chances are someone in your market will – if they haven’t already.
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