GRAX vs Odaseva: Choosing the Right Salesforce 

What actually separates GRAX and Odaseva is not which one can be a more reliable solution for creating Salesforce backups – since both can do that well. What’s important is what happens to said data after the fact. GRAX was created to put backed-up and archived data to active use in analytics, AI, and reporting. Meanwhile, Odaseva was built around security architecture and compliance depth for large, regulated enterprises.

Do you care more about putting your Salesforce data to active use, feeding it into analytics, AI, or reporting tools? Or do you care more about deep enterprise security and compliance infrastructure built directly into your data protection solution?

GRAX

GRAX is a Salesforce data lifecycle platform that covers the entire journey from initial backup to archiving, restoration, and data reuse in the same environment. Data ownership is its core philosophy, as every backup streams directly into the customer’s own cloud environment instead of being stored on GRAX infrastructure.

The solution supports a bring-your-own-cloud (BYOC) model across AWS, Azure, GCP, and other providers. Some of its most noteworthy features are presented below:

• Backup and restore for standard objects, custom objects, metadata, attachments, and Chatter feeds
• Compatibility across Sales Cloud, Service Cloud, Marketing Cloud, Industry Clouds, and custom clouds
• Direct integration with BI, AI, and ML tools via Parquet data lake (BigQuery, Athena, Synapse, and others)

The overall feature set makes GRAX an active data infrastructure layer that keeps generating value once the backup has been completed.

Odaseva

Odaseva positions itself as an enterprise-level data security and management platform, which is a distinction that is important in practice.The platform is built natively in Salesforce architecture with strong attention toward enterprises that operate across multiple geographic locations, face strict regulatory requirements, or manage large data volumes.

The overall positioning of Odaseva is defined by:

• No-view provider by design – even Odaseva engineers cannot access customer data
• Five-layer encryption combined with a Zero Trust security model
• Storage across 21 AWS and Azure data centers with data residency in 12 regions

Where GRAX emphasizes data reuse and lifecycle value, Odaseva puts effort in security depth and compliance infrastructure.

Pricing and Features

While neither GRAX nor Odaseva offer their pricing data to the public, they both are known to use custom quote-based models. The information below is an aggregation of publicly available data, along with the feature sets showcasing the primary value of each platform.

GRAX

GRAX structures its pricing on a per-Salesforce org basis, which is available on request only. A potential customer can obtain a 7-day free trial for evaluation purposes, and it’s even possible to conduct a test drive of sorts directly through the Salesforce AppExchange listing.

Since GRAX is a BYOC (bring-your-own-cloud) solution at its core, the platform license is not the only cost component that needs to be considered. There is also the topic of paying for any of the cloud resources necessary to host and store a customer’s data (which is also going to be the burden of a customer). This includes:

• Compute
• Storage
• Database resources

Infrastructure costs on AWS, Azure, or GCP tend to vary depending on the org size and cloud provider. Yet, it’s still important to include them into any budget estimate instead of only using the sticker cost of a license.

Odaseva

Odaseva does not display its pricing data publicly either. Total cost is based on organization side and scope, negotiated directly with the Odaseva sales team. Industry estimates and user reviews consistently report Odaseva being a significant investment. Since the overall price scales with the total size of an organization, customers with the most substantial cost burden are going to be those that only need a portion of their Salesforce data protected and safeguarded.

No free tier or trial is advertised publicly on the official website.

Long-term cost of ownership for GRAX and Odaseva

The upfront cost of either platform does not show the full picture in terms of total costs. 

For GRAX, it also covers the ongoing cloud infrastructure on top of the license fee. That infrastructure cost is also tied to how much data there is in your Salesforce org and is going to scale accordingly as data volumes grow. It’s important to factor in all this information during evaluation, especially for businesses with smaller orgs or stricter infrastructure budgets.

For Odaseva, its higher upfront cost can be offset to a certain degree due to the infrastructure management being handled by the platform. This way, there are no separate cloud bills to keep an eye out for. On the other hand, organizations might also find themselves paying for capabilities they aren’t using if the current depth of compliance and security capabilities of Odaseva is more than they actually require.

The most significant takeaway here is this:

• GRAX provides a lower entry cost and a scalable infrastructure overhead
• Odaseva uses all-in pricing to avoid separate infrastructure costs but also requires a sales conversation for a proper estimate

Feature comparison: GRAX vs Odaseva

Now that we have the cost context in mind, the table below offers a high-level snapshot of each platform’s capabilities across the core feature set in the field. Its primary purpose is a quick reference and not a deep evaluation – that is something we’re going to be covering in later sections.

Feature	GRAX	Odaseva
Automated backup	✓	✓
Granular restore	✓	✓
Data archiving	✓	✓
Sandbox seeding	✓	✓
Data reuse / BI pipeline	✓	Limited
Parquet / data lake export	✓	Via integrations
Five-layer encryption	X	✓
No-view provider	X	✓
BYOC storage	✓	✓ (BYOS option)
Data residency control	Limited	✓ (12 regions)
Large data volume support	✓	✓ (purpose-built)

Backup, Recovery, and Archiving Capabilities

The features covered before appear most prominently in this section. Backup frequency, restore flexibility, and archiving depth are the exact areas where the day-to-day value of both platforms is at its most noticeable. It’s also where the differences between GRAX and Odaseva are at their most practical.

GRAX

Standard objects, custom objects, metadata, files, attachments, Chatter feeds – GRAX captures all of this with its continuous, high-frequency backup. Said frequency is also fully configurable, ranging from weekly schedules to sub-hourly continuous capture routines. Even lost or failed backups are handled automatically here. GRAX can help with those using either retry logic or detailed logging for the purpose of manual review.

Granularity is a substantial advantage of GRAX when it comes to its restore capabilities. The Point-in-Time-Restore feature allows admins to restore specific fields or records to any point in backup history. Parent-child relationships and other types of hierarchical Salesforce data can be restored within minutes with GRAX. Field-level overrides are also an option that is available and ready for situations where schemas or validations have been modified since the original backup.

The Auto Archive tool is how GRAX handles the topic of archiving in general. It allows records to be pulled safely from Salesforce via SOQL queries or pre-built templates, making sure to verify the current backup before initiating an archive. This particular behavior is how GRAX guards against unexpected data loss from cascade deletes or Salesforce triggers. Nevertheless, all archived data remains completely searchable and restorable directly from the centralized interface of the platform.

Odaseva

The primary consideration for Odaseva’s backup capabilities is their targeting of Large Data Volume environments. Many Salesforce backup tools tend to run into issues with performance and completeness in this segment. To combat that, Odaseva supports high-frequency backups (of data, metadata, and files) with customizable schedules and is purpose-built to manage large and complex object relationships or governor limits of large-scale enterprise businesses.

Odaseva’s restoration capabilities are quite compretensive and can be considered some of the best on the market of Salesforce backup options. This includes recovering anything from a single record to an entire org rollback without disrupting the parent-child relationships up to 30 levels deep. End users are free to self-manage field-level corrections without administrative intervention, which is a substantial reduction in operational overhead in large environments. Guided restore flows are also available for different scenarios of data loss.

In Odaseva’s case, archiving is both about compliance and about performance. Data archiving tools that Odaseva offers go further than just meeting data retention requirements – they also reduce Salesforce storage consumption, improve org performance, and help with preventing API and governor limit issues. All archived data remains accessible and searchable. It’s also possible to schedule and automate the entire archiving workflow to operate with zero manual oversight.

Compliance, Governance, and Security

Both solutions were created with regulatory compliance being a core requirement instead of an afterthought. That said, the way security architecture operates in GRAX is substantially different from the way Odaseva approaches it. This distinction is particularly important for highly-regulated industries.

GRAX

GRAX successfully covers all the compliance foundations expected from a solution working with enterprise Salesforce businesses. The platform has acquired SOC 2 Type 2 certification, and its Salesforce Managed Package has also passed the ongoing security review process that Salesforce itself conducts. Additionally, HIPAA support is made possible via the Business Associate Agreement created on request. PCI compliance is also actively supported by being compatible with Salesforce Encrypted Custom Fields.

On the security side, GRAX applies:

• TLS 1.2 encryption for all data in transit
• Encryption at rest managed through the customer’s chosen cloud provider
• Role-based access control (RBAC) to govern who can view or act on backup data
• Detailed audit logging of all backup activity
• Full adherence to Salesforce’s field-level and encrypted visibility settings

For data governance purposes, GRAX has a Purge feature (superseding another feature called Delete Forever) that allows administrators to remove individual records permanently from GRAX’s own interface. This supports GDPR’s Right to Erasure and similar data deletion obligations, but it does not retroactively affect records that were already written to GRAX History Stream’s Parquet output.

Odaseva

Odaseva is built using the Zero Trust architecture, holding certifications such as SOC 2 Type 2, ISO 27001:2022, and HITRUST. It supports HIPAA, GDPR, and CCPA, as well as other regulatory frameworks.

Odaseva’s security architecture includes:

• Patent-pending five-level encryption, covering data at disk level, OS level, application level, field level, and in transit
• Salesforce Shield integration at no additional cost for Shield customers
• No-view provider design; a patented architecture that prevents even internal engineers from accessing customer data
• Data residency across dozens of data centers spanning North America, APAC, and EMEA
• Granular user permission controls with SSO, two-factor authentication, and IP restrictions
• Full audit logging down to the individual user action level

Data Visibility and Analytics

One of the biggest distinctions between GRAX and Odaseva comes from their approaches to data visibility. GRAX makes sure that backup data remains accessible as an analytical asset. In the meantime, Odaseva focuses more on long-term audit visibility and org health monitoring. Neither approach is inherently wrong, but they usually serve different organizational goals and priorities.

GRAX

One of the core ideas behind GRAX is that Salesforce data should not stay as a dead weight in the backup vault. Instead, GRAX constantly replicates said data into the customer’s own cloud in Parquet format in order to make the entire history of every Salesforce object available for downstream analytics. Luckily, no extra API calls or manual data preparation steps are needed for this.

Two dedicated products support this capability:

• GRAX Insights – native reporting built directly into the platform, accessible without writing code
• GRAX Data Lakehouse – a one-click deployable lakehouse layer on top of the built-in data lake, with same-day data availability for any BI, AI, or ML tool

Supported integrations include:

Category	Tools
BI & Reporting	Tableau, Power BI, Amazon QuickSight, Google Sheets, Microsoft Excel, CRM Analytics
Data Warehouses	Snowflake, Amazon Redshift, Google BigQuery, Amazon Athena
AI & ML	Amazon SageMaker, AWS Bedrock, Salesforce Data Cloud, Amazon EMR
Data Processing	AWS Glue, Microsoft Fabric / OneLake, Amazon Glue

Both object relationship and metadata behind the abovementioned information also stays preserved throughout the process, making it so that data itself arrives in downstream tools in an already structured form for further analysis.

Odaseva

Odaseva’s approach to analytics involves focusing on org observability and governance. The Advanced Analytics module the platform provides is offering two major categories of dashboards: Salesforce Health and Odaseva monitoring.

Salesforce Health dashboards cover:

• Real-time and historical usage tracking for data storage, file storage, and API calls
• AI-powered governor limit forecasting to predict when limits will be reached across all orgs
• Multi-org visibility in a single centralized dashboard
• Carbon footprint monitoring per org – a differentiator for sustainability-focused enterprises

As for Odaseva Monitoring – it tracks backup job performance, API consumption, and object-level backup status. Odaseva Data Trail also contributes to the audit side of things, offering a detailed change history for every Salesforce field that’s retained for up to 10 years and is easily searchable by using nothing but Salesforce’s regular UI.

Deployment and Management

Both the way a platform is deployed and the person responsible for managing it afterward are important factors with serious operational implications. The approaches of GRAX and Odaseva differ substantially here, which is important to highlight in every evaluation alongside the feature differences.

GRAX

GRAX uses three primary deployment modes to give organizations a wide range of options based on their internal capabilities and infrastructure preferences:

Deployment Mode	Who Manages Infrastructure	Best For
GRAX Cloud	GRAX (fully managed SaaS)	Teams that want the fastest path to protection with no infrastructure overhead
GRAX-Managed	GRAX deploys into customer’s cloud via CloudFormation / Terraform	Organizations that want data in their own cloud but prefer GRAX to manage operations
Self-Managed	Customer owns and operates everything	Teams with dedicated infrastructure capacity that want full control

Managed deployments tend to rely on certified templates from either AWS CloudFormation or Azure Terraform, either of which can be set up and running within 10 minutes. As for the self-managed deployments, there are a lot more options to choose from: 

• AWS
• Azure
• GCP
• Kubernetes
• on-premises environments via GRAX Binary and reference templates

Daily operational management for these deployments is conducted using a centralized dashboard. It tracks not only backup status, job success rate, and storage consumption, but also the operational health of the entire org. In order to further minimize upfront manual work needed to set everything up, there’s also a tool called GRAX Auto Config that takes care of the initial Salesforce connection and permission setup without any manual intervention necessary.

Odaseva

Odaseva works as a fully managed platform. The infrastructure is handled by Odaseva itself, removing the potential operational burden from the shoulders of their clients. Configuration is also conducted with assistance from Odaseva’s expert services team and is usually a matter of hours instead of days.

The platform truly shines in multi-org environments. There is a dedicated dashboard (incidentally called the Multi-Org Insights dashboard) that provides a centralized view into all connected Salesforce orgs. It covers:

• License usage
• User adoption
• Governor limit forecasting
• Security posture consistency
• Carbon footprint tracking

This level of centralized visibility simplifies oversight for enterprises that work with dozens of orgs across multiple regions.

Org Portability is another capability that Odaseva offers in this department. It’s a dedicated tool for org splits, merges, and ongoing data synchronization between environments.

Automation and Workflow Management

Each platform backs up and conducts archives automatically out of the box. What makes them stand out is the scope of automation extending beyond backup and recovery capabilities – be it for data pipeline management, lifecycle policy enforcement, or regulatory workflow processing.

GRAX

GRAX can offer three separate modes of data pipeline automation:

• Scheduled (set intervals from hourly to weekly)
• Triggered (started by specific events or process completion)
• Streaming (continuous near-real-time replication)

These modes can be applied to backup jobs, archive jobs, and data lake exports. They can even be configured without the prerequisite of knowing how to write code, if necessary.

The job configuration tool uses Salesforce Reports, SOQL queries, CSV files, or record ID lists as data sources. It offers administrators the precise control over which records are to be included in any given task. As for the sandbox seeding jobs, automation options include the ability to disable Salesforce triggers and validation rules for the duration of the task (in order to avoid interference with the seeding process).

Odaseva

Odaseva’s automation feature set extends meaningfully into the fields of compliance and data governance. The Data Automation product makes it possible for organizations to schedule and repeat complex Salesforce data tasks at the platform level. The potential task list includes field pre-population, data standardization, and aggregation tasks. No custom code or external tools are necessary, either.

Data Lifecycle policies specify the ruleset for how data moves through its lifecycle while being able to enforce those rules automatically on a schedule. As for the compliance side of the matter, Consumer Rights workflows help with automating all the Right of Access and Right of Erasure requests in a single click directly from Salesforce records. This includes PII identification, anonymization, and full request tracking and logging.

These controls and capabilities are known for being massively helpful for organizations operating under GDPR, CCPA, or similar frameworks.

Community Support and Training

Both services are consistently complimented in terms of customer support quality. Their support model is the primary difference, with GRAX offering more structured tiered support while Odaseva is more about a higher-touch, expert-led engagement approach.

GRAX

GRAX gives customers access to app level support through their contract, from Monday to Friday during normal US business hours via email or within an in-app support form. A Premium Support package is also an option for those who require faster response SLAs. 

The documentation hub is comprehensive and is typically updated within 7 business days of any product  release. All new features are accompanied by at least one live demo or written guide each. 

The GRAX Labs site has a library of video walkthroughs about core features, as well as recent product updates and complex use cases for organizations that may be onboarding without a lot of room in their schedule to train.

Odaseva

Odaseva’s support model is significantly more hands-on in comparison. There’s a team of in-house Salesforce Certified Technical Architects that respond to advanced use cases, while the broader support team operates as an extension of  the customer’s internal team instead of using a traditional ticket-based operation. 

Managed Backup Services capability (where Odaseva sets up, monitors, and manages backup jobs instead of a customer doing so) is often mentioned in user reviews, citing it as a genuine advantage. Teams that benefit from it the most seem to be the ones that do not have dedicated Salesforce data administrators.

As for the self-service learning, Odaseva offers a dedicated Learning portal, as well as official documentation, webinars, and whitepapers. The Odaseva Data Innovation Forum is conducted annually, as well, with one of the biggest advantages of it being the ability to bring together enterprise customers and Salesforce ecosystem leaders for more in-depth knowledge sharing.

User-friendliness

GRAX and Odaseva are both generally well-regarded for usability, especially in the context of large, complex environments they’re supposed to manage. Neither of these options can be considered a simple point-and-click solution either. Nevertheless, both solutions are still designed from the ground up to be usable by Salesforce admins without any dedicated engineering knowledge as a prerequisite.

GRAX

GRAX is consistently praised for its clear and intuitive UI. All the day-to-day operations are easily accessible to admins without in-depth technical expertise (no matter if they’re running backups, searching records, or configuring archive jobs). GRAX Auto Config capability is genuinely useful in handling the initial Salesforce connection automatically to reduce setup friction. 

Self-managed deployments undoubtedly require more infrastructure knowledge to configure and manage. However, both managed and cloud deployment options practically do not have that same barrier in most cases.

Odaseva

Odaseva’s interface is organized in a way that holds up reasonably well given the breadth of features it surfaces. Users describe it as navigable once familiar, with guided restore flows and native Salesforce UI integration supporting routine tasks.

Initial setup does carry a steeper learning curve, especially in more complex environments. That said, Odaseva’s expert services team often handles this configuration on the customer’s behalf, reducing the burden on internal teams.

Target audiences and user ratings

Even though GRAX and Odaseva both serve Salesforce organizations at scale, their target audiences and typical buyer profiles differ quite substantially. The evaluation process could be simplified to a significant degree if the evaluator is aware of where each platform fits the best.

GRAX

• AppExchange –  5/5 points based on 32 user reviews

GRAX works with organizations of various sizes in many different industries:

• Travel
• Hospitality
• Retail
• Manufacturing
• Legal services
• Financial services

It’s a good fit for any org size that aims to do more than just protect Salesforce data. If an org already has an active BI, AI, or ML initiatives (or if it aims to unify data across multiple orgs) – GRAX would be a great option for the company in question due to its broader data lifecycle capabilities.

Odaseva

• G2 – 4.5/5 points based on 44 user reviews
• AppExchange – 4.96/5 points based on 96 user reviews

Odaseva was created from the ground up to suit large, global enterprises specifically (highly-regulated industries in particular). The platform’s target audience also includes a selection of Fortune 500 companies, among others.

Odaseva would be fitting for organizations that treat data residency, multi-org governance, and compliance depth not as nice-to-haves, but as concrete requirements.

Potential shortcomings

Each platform is strong in a few key areas, though no platform could suit every business out there. The shortcomings listed below are not meant to encompass every weak point available on either platform, but to serve as common limitations identified by going through each platform’s documentation and general user feedback.

GRAX

• Variable total cost – Infrastructure costs sit on top of the license fee and scale with data volume, making budgeting harder to predict than with an all-in managed platform
• Self-managed deployment complexity – Teams without dedicated cloud infrastructure experience may find the self-managed option demanding
• Salesforce-only – Organizations with multi-CRM environments will need separate solutions for other platforms
• Support hours – Standard support covers US business hours on weekdays only; 24/7 coverage requires the Premium tier

Odaseva

• Cost and accessibility – Consistently cited as one of the more expensive options in the market, with no published pricing and no free tier making early-stage evaluation slower and less straightforward
• Complex onboarding – Initial setup in large or heavily customized orgs can be time-consuming, even with expert services support
• Knowledge base depth – Self-service documentation can be sparse for advanced or edge-case scenarios, increasing reliance on the support team
• Narrower data reuse capabilities – Organizations looking to actively pipeline Salesforce data into BI, AI, or ML workflows will find GRAX better suited to that use case

Who Should Use GRAX vs. Odaseva

GRAX is the optimal solution for organizations looking to achieve much more than backups with their Salesforce data, including those with active initiatives in analytics, AI, or DataOps, or simply those who value ownership of all their data in the cloud.

In the meantime, Odaseva fits global enterprises with specific compliance requirements, especially those that require ISO 27001 or HITRUST certificates from its vendors. Beyond certification, the choice between two platforms depends much more on organizational priorities of each business instead of being a clear-cut advantage of one solution over another.

Use GRAX if:

If you aim to take full ownership of your SFDC data in your own cloud environment (and you have active BI, AI, or ML initiatives that actively leverage historical data) – GRAX would be a great potential candidate. It makes the biggest amount of sense for mid-market to enterprise teams. Even better if those teams also require flexible deployment capabilities, strong backup feature set, and a moderate TCO.

GRAX’s platform is worth serious consideration if data reuse, analytics pipelines, and DataOps are our business priorities at the same level as data protection, or if you’re already managing multiple orgs at once and would like unified data access and reporting.

Conclusion

GRAX and Odaseva are both top-rated platforms with the primary purpose of Salesforce data protection. Even then, they were clearly created to meet different goals and priority lists from the beginning.

If your company prefers to own their data, wants clear infrastructure expenses, and actively utilizes Salesforce data history, choose GRAX. Alternatively, you can choose Odaseva instead if you’re a large business with regulatory compliance, multi-org governance, and security depth at the top of your priority list.

At the end of the day, the choice between GRAX and Odaseva is a choice of what exactly your business wants to do with its Salesforce data once it’s protected: put it to active use across analytics and AI, or lock it down using high-level security and compliance infrastructure measures.