Steven
Welch

Salesforce TDX 2026 is almost here, and if you work anywhere in the Salesforce ecosystem as a developer, admin, architect, or partner – the next few weeks deserve a spot on your radar.  Two days of intensive technical learning, hands-on sessions with the engineers actually creating the products you use, and participating in the community … Continued

In 2021, the average cost of a data breach hit a 17 year high. Last year, every data breach cost companies approximately $3.86M per incident. The current average is roughly $4.24M per data breach. Recently, representatives from top technology companies, including Google, Okta, Slack, and Salesforce, have created a partnership to develop a cybersecurity baseline. … Continued

If you’re evaluating Salesforce Shield, you’ve probably already hit the wall where native Salesforce security feels insufficient. Maybe compliance came knocking. Maybe legal asked a question about field-level data history that nobody could answer. Maybe your security team flagged that sensitive data sitting in Salesforce wasn’t encrypted at rest, and suddenly that felt less acceptable … Continued

How Are Veeva and Salesforce Connected? The shared architectural history of Veeva and Salesforce is profound – a history that defined how life science companies built their commercial capabilities for more than a decade. This shared history should be well understood before deciding on any data migration actions. What is Veeva in Salesforce and how … Continued

Most organizations are under the impression that they own their Salesforce data.  From their point of view, their teams are logging in every day for things like generating reports or updating dashboards. Looking at things through a practical standpoint, everything feels controlled. But ownership and access are not the same thing, and knowing the difference … Continued

A Salesforce data incident typically refers to any event that corrupts, deletes, overwrites, or misaligns Salesforce records, metadata, or object relationships. These incidents can be triggered by deployments, user errors, integrations, or schema changes. Understanding how they happen is the first step toward preventing them. Many Salesforce data incidents begin with what looks like a … Continued