GRAX for Salesforce Retail CRM

Ensure compliance, optimize inventory, enhance customer insights, and personalize customer experiences with SFDC data protection and AI-powered analytics in your cloud.

GRAX for Salesforce Retail CRM

Complete Salesforce data management that helps you deliver an intelligent omnichannel retail experience

We’ve created a black-box recorder for your Sales, Service, and Commerce Cloud apps, ensuring you capture and replicate all your history in each of your Salesforce Applications into your cloud — Azure, GCP, AWS, and others — while also being able to access, recover and stream your data into your analytics, business intelligence, ML, and AI tools.

Supported systems:

The best way to bring your CRM data under your security umbrella

Retail Data Management That Drives Growth

Unlock the full value of your Salesforce data with GRAX—bring your customer data into your cloud—Azure, AWS, GCP, and others. Our solution helps retailers protect customer and transaction data, reduce Salesforce storage costs, and align their data and cloud strategy for AI. From continuous data replication and data backup to omnichannel insights and compliance—GRAX powers smarter, faster retail decisions.

Use History to Sell Smarter

Unlock up to every version of your data to power personalization, trend spotting, and loyalty plays

Align Your Data with Your Cloud Strategy

Own your Salesforce data in your cloud—fueling your organization’s AI, analytics, and compliance stack

Power Omnichannel Insights

Unify sales and service data across digital and in-store channels for a 360° customer view

Be Compliance-Ready, Always

Meet PCI DSS, GDPR, CCPA, SOX, and audit demands with immutable records and complete change logs

Never Lose a Customer Record

Automatically and securely capture up to every customer interaction and intent signal

Archive Without Sacrifice

Shrink Salesforce storage bills by archiving old data—while keeping it searchable and reportable in prod

GRAX for Salesforce Retail CRM

Reimagine retail with data-driven, AI-powered customer experiences

To compete like Amazon, retail success relies on personalized, data-powered experiences. With AI and agents driving customer experiences, Salesforce data is at the core of the next wave of intelligent retail operations

Personalized Recommendations

Enhance shopping experience and boost conversion rates by analyzing customer behavior and preferences to deliver tailored product and service recommendations

Inventory Forecasting

Meet supply and demand by ensuring product availability and customer satisfaction through predictive analytics to better anticipate demand—optimize stock levels and reduce overstock

Automate Customer Service

Deploy Agentforce and other AI-powered agents to handle routine customer support requests—process returns, route inquires, and provide 24/7 support

Improve Customer Sentiment

Use AI to analyze feedback and customer interactions across all channels to inform product development and identify areas of improvement

Supply Chain Optimization

Improve supply chain and cold chain visibility to better predict disruptions and optimize logistics to ensure timely delivery and cost efficiency

Dynamic Pricing

Leverage data-driven pricing strategies to automatically adjust prices in real-time based on demand, competition, and inventory levels to maximize profitability and competitiveness

Fraud and Loss Prevention

Prevent fraudulent activities and loss by monitoring transactions and unusual activity patterns in both physical stores and online stores

Tailored Marketing Campaigns

Increase engagement and ROI by segmenting audiences, personalizing messages, and determining optimal channels and timing for communications

Supporting Retail Industry

Customers include:

  • Restaurants
  • Digital Commerce
  • Consumer Goods
  • Fashion
  • Grocery, Drug, & Convenience Stores
  • Mass Merchants and Department Stores

Transforming your business

Learn how to get value from your data faster.

GRAX

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