Complete Salesforce data management that helps you deliver an intelligent omnichannel retail experience
We’ve created a black-box recorder for your Sales, Service, and Commerce Cloud apps, ensuring you capture and replicate all your history in each of your Salesforce Applications into your cloud — Azure, GCP, AWS, and others — while also being able to access, recover and stream your data into your analytics, business intelligence, ML, and AI tools.
Supported systems:
The best way to bring your CRM data under your security umbrella
FDA: Part 11
“implement controls, including audit trails… for software and systems involved in processing electronic data”
SEC: Risk alert
“Implement targeted policies and procedures to ensure ongoing monitoring of cloud-based platforms”
BASEL II
“Data backups, archiving, retrieval and restoration with 3-7 years of all data history”
GDPR: Article 30
“Records of processing activities must be maintained… and be made available to the supervisory authority on request.”
PCI DSS: Sec 10.3.x
“Implement automated audit trails… access to all audit trails; creation and deletion of system-level objects”
AICPA SOC
“Audit trails providing sufficient context (who, what, when, where, how) to allow for a rapid and accurate response.”
SOX Act: Sec 302, 404 & 409
“…outline how to create, modify and maintain accounting systcomputerems, including programs handling any financial data”
FISMA
“Require continuous monitoring activities”
PIPEDA: Principle 6 – Accuracy
“Keep personal information as accurate, complete and up to date as necessary… record the date when the personal information was obtained or updated.”
EU GMP – Annex 11 Sec. 9
“…the creation of a record of all GMP-relevant changes and deletions (a system generated “audit trail”)”
CCPA PWC
“…data inventory and mapping of in-scope personal data and instances of “selling” data”
FINRA
“Various policies and procedures protecting against unauthorized access to or use of customer records or information.”
Gramm-Leach-Bliley Act
“…safeguard sensitive data; know where sensitive customer information is stored and store it securely”
Retail Data Management That Drives Growth
Unlock the full value of your Salesforce data with GRAX—bring your customer data into your cloud—Azure, AWS, GCP, and others. Our solution helps retailers protect customer and transaction data, reduce Salesforce storage costs, and align their data and cloud strategy for AI. From continuous data replication and data backup to omnichannel insights and compliance—GRAX powers smarter, faster retail decisions.
Use History to Sell Smarter
Unlock up to every version of your data to power personalization, trend spotting, and loyalty plays
Align Your Data with Your Cloud Strategy
Own your Salesforce data in your cloud—fueling your organization’s AI, analytics, and compliance stack
Power Omnichannel Insights
Unify sales and service data across digital and in-store channels for a 360° customer view
Be Compliance-Ready, Always
Meet PCI DSS, GDPR, CCPA, SOX, and audit demands with immutable records and complete change logs
Never Lose a Customer Record
Automatically and securely capture up to every customer interaction and intent signal
Archive Without Sacrifice
Shrink Salesforce storage bills by archiving old data—while keeping it searchable and reportable in prod
Reimagine retail with data-driven, AI-powered customer experiences
To compete like Amazon, retail success relies on personalized, data-powered experiences. With AI and agents driving customer experiences, Salesforce data is at the core of the next wave of intelligent retail operations
Personalized Recommendations
Enhance shopping experience and boost conversion rates by analyzing customer behavior and preferences to deliver tailored product and service recommendations
Inventory Forecasting
Meet supply and demand by ensuring product availability and customer satisfaction through predictive analytics to better anticipate demand—optimize stock levels and reduce overstock
Automate Customer Service
Deploy Agentforce and other AI-powered agents to handle routine customer support requests—process returns, route inquires, and provide 24/7 support
Improve Customer Sentiment
Use AI to analyze feedback and customer interactions across all channels to inform product development and identify areas of improvement
Supply Chain Optimization
Improve supply chain and cold chain visibility to better predict disruptions and optimize logistics to ensure timely delivery and cost efficiency
Dynamic Pricing
Leverage data-driven pricing strategies to automatically adjust prices in real-time based on demand, competition, and inventory levels to maximize profitability and competitiveness
Fraud and Loss Prevention
Prevent fraudulent activities and loss by monitoring transactions and unusual activity patterns in both physical stores and online stores
Tailored Marketing Campaigns
Increase engagement and ROI by segmenting audiences, personalizing messages, and determining optimal channels and timing for communications
Supporting Retail Industry
Customers include:
- Restaurants
- Digital Commerce
- Consumer Goods
- Fashion
- Grocery, Drug, & Convenience Stores
- Mass Merchants and Department Stores
