
Complete Salesforce data management that helps you deliver an intelligent omnichannel retail experience
We’ve created a black-box recorder for your Sales, Service, and Commerce Cloud apps, ensuring you capture and replicate all your history in each of your Salesforce Applications into your cloud — Azure, GCP, AWS, and others — while also being able to access, recover and stream your data into your analytics, business intelligence, ML, and AI tools.
Supported systems:
Retail Data Management That Drives Growth
Unlock the full value of your Salesforce data with GRAX—bring your customer data into your cloud—Azure, AWS, GCP, and others. Our solution helps retailers protect customer and transaction data, reduce Salesforce storage costs, and align their data and cloud strategy for AI. From continuous data replication and data backup to omnichannel insights and compliance—GRAX powers smarter, faster retail decisions.
Use History to Sell Smarter
Unlock up to every version of your data to power personalization, trend spotting, and loyalty plays
Align Your Data with Your Cloud Strategy
Own your Salesforce data in your cloud—fueling your organization’s AI, analytics, and compliance stack
Power Omnichannel Insights
Unify sales and service data across digital and in-store channels for a 360° customer view
Be Compliance-Ready, Always
Meet PCI DSS, GDPR, CCPA, SOX, and audit demands with immutable records and complete change logs
Never Lose a Customer Record
Automatically and securely capture up to every customer interaction and intent signal
Archive Without Sacrifice
Shrink Salesforce storage bills by archiving old data—while keeping it searchable and reportable in prod

Reimagine retail with data-driven, AI-powered customer experiences
To compete like Amazon, retail success relies on personalized, data-powered experiences. With AI and agents driving customer experiences, Salesforce data is at the core of the next wave of intelligent retail operations
Personalized Recommendations
Enhance shopping experience and boost conversion rates by analyzing customer behavior and preferences to deliver tailored product and service recommendations
Inventory Forecasting
Meet supply and demand by ensuring product availability and customer satisfaction through predictive analytics to better anticipate demand—optimize stock levels and reduce overstock
Automate Customer Service
Deploy Agentforce and other AI-powered agents to handle routine customer support requests—process returns, route inquires, and provide 24/7 support
Improve Customer Sentiment
Use AI to analyze feedback and customer interactions across all channels to inform product development and identify areas of improvement
Supply Chain Optimization
Improve supply chain and cold chain visibility to better predict disruptions and optimize logistics to ensure timely delivery and cost efficiency
Dynamic Pricing
Leverage data-driven pricing strategies to automatically adjust prices in real-time based on demand, competition, and inventory levels to maximize profitability and competitiveness
Fraud and Loss Prevention
Prevent fraudulent activities and loss by monitoring transactions and unusual activity patterns in both physical stores and online stores
Tailored Marketing Campaigns
Increase engagement and ROI by segmenting audiences, personalizing messages, and determining optimal channels and timing for communications
Supporting Retail Industry
Customers include:
- Restaurants
- Digital Commerce
- Consumer Goods
- Fashion
- Grocery, Drug, & Convenience Stores
- Mass Merchants and Department Stores