Blog Posts
A World Backup Day Imperative The potential for analytics and AI to transform business is undeniable. It’s why 83.9% of executives planned to increase their investments in data, analytics, and AI in 2023. But investment alone isn’t enough, as these 2023 findings from Harvard Business Review made clear: A Yahoo Finance article points to a … Continued
Blog Posts
Maximize Business Value with CRM Analytics and GRAX In today’s hyper-connected world, businesses are inundated with vast amounts of data. From customer interactions to market trends, they have access to more information than ever before. However, despite significant investments by many companies to centralize their data, it remains largely siloed and inaccessible. As we all … Continued
Blog Posts
The Essential Link Between Data Ownership and Data Activation Everyone knows digital data is critical for competitive advantage. However, its value can only be realized if it’s secure, easy to access, and easily actionable. With so many businesses generating data that resides in Software as a Service (SaaS) solutions such as Salesforce and third-party backup … Continued
Blog Posts
How to maximize value from your Salesforce data Salesforce Customer 360 is an incredibly effective platform for managing and improving interactions with prospects and customers. However, businesses can only realize its true potential by transforming Salesforce data into actionable data and actionable insights. This is both more complex and more easily achieved than you may … Continued
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