
Accelerating pipeline velocity by creating Salesforce data pipelines
Facing challenges in leveraging data from connected veterinary devices, this global pet healthcare leader turned to GRAX to replicate and integrate data across Salesforce, AWS, and ERP systems. By activating this data, they achieved a 70% increase in pipeline velocity within 18 months, enabling more personalized and timely customer interactions. This integration not only improved operational efficiency but also enhanced customer satisfaction by providing a comprehensive view of client needs.
Supported systems:

HIPAA-Compliant Data Backup to Ensure Data Privacy and Protection
GRAX enables Meret Solutions to seamlessly capture and retain historical Salesforce data, ensuring compliance with strict healthcare regulations while enhancing their ability to analyze and leverage critical patient and operational insights.
Supported systems:
Secure PII and PHI Data Protection for Government Healthcare Agencies
A State Department of Health & Human Services (DHHS) securely backs up and retains critical vaccination data from Salesforce, ensuring compliance with government regulations while maintaining data accessibility for public health reporting and analysis.
Supported systems:
Leverage continuous data replication to drive compliance, analytics, and innovation
Eliminate the limitations of traditional daily Recovery Point Objectives (RPOs) by implementing continuous data replication across your Salesforce environments — including Sales Cloud, Service Cloud, and Health Cloud. With GRAX, up to every change is automatically captured — ensuring that your data is always current and readily available for activation in analytics, AI models, and compliance reporting.
Own and control your data
Align your Salesforce data with your enterprise cloud data lake strategy
Seamless, uninterrupted data access
Archived data remains fully accessible for production applications and analytics
Ensure Data Privacy and Compliance
Robust data governance through masking, anonymizing, or removing PII and PHI data
Comprehensive audit trails for traceability
Continuous unlimited data capture with unlimited field audit trails
Streamlined governance & access management
Simplified governance — ensuring that only authorized personnel can access sensitive information
Activate complete data for advanced analytics
Easily activate data for AI, agents, reports, and analytics for improved decision making

Activate Your Salesforce Data to Drive Commercial Growth
Transition from traditional backup strategies to a dynamic approach that leverages continuous data replication and activation. By replicating your Salesforce data continuously, you ensure that up to every record version—from patient interactions to sales activities—is captured and made readily available for analysis and action.
Accurate forecasting
Improve forecasting by replicating and activating all history and same-day data into reports and dashboards.
HyperTargeting
Improve commercial targeting strategies with your historical, portfolio-level data.
360° action
Bring any external datasets into Salesforce for action or into your enterprise data lake for comprehensive views.
Next best actions
Strengthen next best action recommendations with all historical snapshots — not just one.
Empower AI and Machine Learning
Feed comprehensive datasets into AI and machine learning models to improve predictive analytics, personalize customer experiences, and streamline operations
Unify reporting
Consolidate reporting on any entity (users, pipeline, practices, physicians, patients, therapies, etc.) across all orgs and tap into 3rd party data all in your cloud
Find new trends
React faster by analyzing changes in data over time to unearth new trends and patterns.
Maintain compliance and data ownership
Ensure compliance with industry regulations such as HIPAA and GDPR by maintaining full control over your data — ensuring transparency and security for all data operations.
Supporting mission-critical Healthcare and Life Science applications
Customers include:
- Pharmaceuticals
- Targeted Therapeutics
- Contract Research Organizations (CROs)
- Animal Health
- Medical Devices
- Public Health
- Health Insurance Organizations
- Consumer health tech