GRAX Named a 2021 Gartner® Cool Vendor in Data Management

The report recognizes vendors offering “measurable, delivery-focused data management, pushing the envelope for what it means to be both practical and innovative”

BOSTON, MA — November 10, 2021— GRAX, Inc., the leading SaaS Data Value Platform, today announced it has been named a 2021 Cool Vendor in Data Management: Creating Operational Efficiency by Gartner1.  

According to the report, “There’s increased demand for organizations to organize, manage and deliver data quickly and at scale, resulting in a growing amount of work that is unsustainable for many IT departments and data and analytics teams.” 

The report noted, “Demand is outpacing our capacity to deliver data, and tools that make data management faster, easier and cheaper are extremely valuable.” 

Increasingly, organizations are relying on data residing in cloud-based, or SaaS, applications such as Salesforce, which stores customer data. Business users are eager to leverage that trusted data source of customer information for operational and analytical purposes, including customer data management and feeding machine learning and AI training sets. However, managing and accessing SaaS data for reuse is a challenging and mostly manual endeavor. Most companies do so via APIs, which is time-consuming, frustrating, and costly, made even more so when API limits are hit and users experience application performance delays.

GRAX removes the complexity, time, and cost required to pipe Salesforce CRM data to business users’ analytics and operations tools. It’s the only cloud data management solution that lets Salesforce users/IT teams easily and securely capture and own their native SaaS app data in their own AWS or Azure cloud data lake. There, they can fully manage and control access to their historical data as part of their overall data management strategy. 

This empowers data-driven organizations’ data teams to effortlessly stream historical data into industry-standard analytics and data warehousing tools, such as Tableau, Amazon AWS (Redshift, QuickSight, SageMaker), Microsoft Azure (Power BI, Analysis Services), and Snowflake, among many others. With vast sets of historical data quickly and securely available outside of the SaaS apps, businesses can easily improve their data strategy for historical data management to accelerate insights and improve outcomes.

“We are honored to be named as a 2021 Gartner Cool Vendor in Data Management. We believe this is a powerful recognition of GRAX’s unique approach to solving urgent data protection and data management challenges,” said Joe Gaska, CEO of GRAX. 

Gaska added, “SaaS applications like Salesforce should be included in every data management strategy. IT teams have been coming to GRAX for years to ensure that data from Salesforce is backed up and protected. Increasingly, they view backup as more than data protection. It’s a mission-critical data source that both IT and data teams need to quickly leverage to help drive growth. That’s why it’s great to be recognized by Gartner for our pioneering technology that helps businesses quickly gain value from SaaS app data, like Salesforce CRM.”

Get a complimentary copy of the full report here.

1 Gartner, Cool Vendors in Data Management: Creating Operational Efficiencies, 21 October 2021 By Nina Showell Et Al.

GARTNER and Cool Vendor are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

About GRAX

GRAX helps organizations adapt faster by making it easy to get strategic value out of their historical cloud application data. Customers can fully own, access, and reusGRAX helps organizations adapt faster by making it easier to get strategic value out of their historical cloud application data. Customers can fully own, access, and reuse all versions of their SaaS application data anywhere, anytime by simply backing it up or archiving it to their own cloud environment and seamlessly pushing it into their data ecosystem. GRAX delivers unparalleled SaaS data backup, archive, recovery, and reuse functionality in a fully integrated solution, helping leading organizations improve business continuity, regulatory compliance, customer retention, and revenue growth. GRAX is a remote-first, privately-held company backed by Volition Capital. Learn more at

Connect with us on Twitter at @GRAXdv or on LinkedIn at GRAX.

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