GRAX Blog

The vast majority of Salesforce data is heavily underutilized, being stuck inside the CRM with limited querying options, problematic joining with other sources, and restricted via API limits that make most large-scale analyses impractical. Moving that Salesforce data into Snowflake allows it to be used for advanced analytics among other use cases. However, the integration … Continued

In a world where data is a competitive advantage, businesses need full access and ownership over their Salesforce data. While Salesforce’s Data Cloud offers a zero-copy approach to data sharing, and the Snowflake zero-copy clone feature allows for instant replication of Snowflake data without duplicating storage, organizations also need flexible solutions to seamlessly bring external … Continued

What is GDPR and how does it apply to Salesforce? The General Data Protection Regulation mandates binding rules for organizations when it comes to how they are supposed to acquire, store, and process the personal data of individuals in the European Union. When it comes to businesses that utilize Salesforce — complying with GDPR is … Continued

What is Salesforce data analytics and why does it matter? Salesforce data analytics is the process of analyzing, interpreting, and acting on the CRM data stored in Salesforce to drive smarter business decisions. The data that organizations build up in Salesforce is some of their most precious and, in many cases, most underutilized business assets. … Continued