Trusted by Teams Across Regulated Industries
Two Ways to Think About Salesforce Data
Protection limits how much you lose. Ownership determines how much you gain. Own is built for the former. GRAX is built for both.
Traditional Backup
The GRAX Platform
Data Lives in a Vendor’s Cloud
- Own stores your Salesforce data in their own multi-tenant environment. Now that Salesforce owns Own, the same company controls both your CRM and your backup. You don’t control the keys, the policies, or the residency.
Data Lives in Your Cloud
- Your AWS, Azure, or GCP, so your encryption keys, residency policies, and retention schedules are yours to set, not a vendor’s to decide
Snapshots, Not Queryable History
- A snapshot tells you what existed, not how you got there. Own’s backups are recoverable in a disaster but can’t be queried for analytics or fed directly to AI models.
Every Version of Every Record, Forever Queryable
- The complete trajectory of your business. That is the exact corpus AI models need to make trustworthy predictions and regulators need to see in an audit
API Limits Cap What You Can Access
- Every analytics query, every AI model, every report hits the same ceiling, meaning your insights are only as complete as Salesforce allows them to be
Unlimited Access, No Caps
- Direct query via Athena, Snowflake, Databricks, or Agentforce, so your analytics and AI are bounded by what’s useful, not by what the API allows
Separate Tools for Every Use Case
- To use Own’s data for analytics or AI, you need separate ETL, a separate data lake, and custom integrations per use case. Each one is a separate contract and a separate point of failure.
One platform for everything
- Backup, data lake, and AI foundation in a single deployment, which means less overhead, fewer failure points, and spend that goes to your cloud, not a vendor’s
The GRAX Advantage
Built for Ownership, Not Just Recovery.
Most backup tools are optimized for one job: getting your data back after something goes wrong. That’s necessary, but it’s not sufficient.
The real value of your Salesforce history isn’t in recovering it. It’s in being able to use it: to train AI models on how your business actually behaves, to satisfy auditors with a chain of custody you control, and to query years of change history without hitting an API ceiling.
Own is built around recovery. GRAX is built around three architectural decisions that make all of that possible.
Bring Your Own Cloud
Your Salesforce data lives in your AWS, Azure, or GCP account, never a vendor’s tenant. You control encryption keys, data residency, IAM policies, and retention up to 25+ years. The chain of custody is yours for audit, litigation, and regulatory review.
AI Ready by Default
Every backup simultaneously becomes Parquet in your data lake, queryable by Athena, Snowflake, Databricks, or Agentforce directly. No staging layers, no API throttle, no separate pipeline to build. Your AI agents get the full trajectory of your business, not just today’s snapshot.
Complete Field-Level History
Not just the latest state. Every field-level change, delete, and schema evolution across every object. This is the training corpus AI needs to make trustworthy predictions. It’s also the audit trail regulators expect. And it’s the competitive moat that compounds the longer you run.
Use Cases That Aren’t Possible with Backup Alone.
When your Salesforce history is fully owned and AI-ready, these unlock immediately from the data you already have.
Revenue Intelligence
Churn prediction grounded in trajectory: Train models on the complete arc of every customer relationship, not just current state. Catch risk signals quarters before they become losses.
Finance & RevOps
Quote-to-cash reconciliation with a full audit trail: Every booking, discount, and contract amendment is versioned and queryable. Reconcile every dollar without hunting through exports or tickets.
Customer Success
Prove service quality drives renewals: Correlate historical case volume, response times, and CSAT against renewal outcomes across your full customer base. Turn intuition into evidence.
AI & Agentforce
Give your agents memory, not just a snapshot: Agentforce and AI tools query your full versioned corpus directly with no API limits, no throttle. Answers grounded in what actually happened, not just what’s true today.
GRAX vs. Own, Side By Side.
Want the complete breakdown? This one-page comparison covers 12 capabilities side by side, from backup and recovery basics to data sovereignty, AI readiness, analytics access, and data lineage. Take it into your next vendor review or share it with your team.
Download the Comparison SheetOwn Protects Yesterday. GRAX Builds Tomorrow.
Try GRAX for free
