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Olga is the Chief Marketing Officer at GRAX, a leader in Salesforce data protection. With 18+ years of experience in B2B marketing, she excels at building and scaling marketing functions for the leading global technology companies. Olga is an expert in go-to-market strategies driving revenue, generating leads, and boosting brand awareness. Woman of the Year, 2024; listed in TechRound's 50 Women in Startups & Tech, 2024; and ranked among the top B2B marketing influencers in 2023 and 2022. Olga is genuinely fascinated by people and psychology and loves marketing because it’s a big people puzzle.Blog Posts
The modern business landscape is completely data-driven, putting a lot of pressure on the ability to manage and integrate information. Salesforce is a powerful CRM platform that generates substantial volumes of valuable customer information using its ecosystem of applications, features, and tools. While it is true that information is one of the most important resources … Continued
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The most valuable business resource varies depending on the industry, timing, and other factors. In a modern society, information has long since become the most prized possession for the majority of existing businesses. Being able to efficiently gather, analyze, and process information is one of the biggest goals for most businesses. Yet, managing information at … Continued
Blog Posts
Informed, data-driven decisions have already become the cornerstone of most modern businesses’ functionality. The integration with customer relationship management environments is another factor that contributes to these decisions, but it can be difficult to analyze the entirety of Salesforce data without some sort of assistance at hand. Tools such as Power BI from Microsoft can … Continued
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Salesforce has become the central hub for many businesses in recent years, providing an easy way to manage customer information and unlock more value from it. And yet, simply having a comprehensive CRM such as Salesforce is not enough by itself since it also has to receive information from multiple sources in a seamless and … Continued
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What is the Salesforce World Tour? Salesforce World Tour is a series of global events that aim to bring Salesforce’s essence of innovation to different cities across the globe. They are essentially regional showcases that serve as a gathering point for local communities in Salesforce, often acting as a concentrated version of the Dreamforce experience … Continued
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Compliance is a very important factor when it comes to handling information that can be considered sensitive under regulations such as HIPAA. HIPAA, or the Health Insurance Portability and Accountability Act, was introduced in 1996 and has been used as the national standard for protecting sensitive health-related information. Any organization or individual that stores, manages, … Continued
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With information being one of the most valuable assets a business can have, data management at scale is one of the core competencies for this day and age. Hundreds of thousands of organizations rely on CRM systems, like Salesforce, which extend this very core competency by allowing a host of benefits associated with better information … Continued
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CRM systems have become irreplaceable tools for businesses, with millions of companies worldwide relying on platforms like Salesforce.com to help improve their business operations and customer relationships. This, however, comes with its own set of risks. The biggest risk involved here is that a single breach of data may result in serious damage to the … Continued
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Introduction Salesforce is one of the leading customer relationship management (CRM) solutions, which have been widely adopted by organizations across the globe. While the capabilities of the platform have long outgrown the scope of a traditional CRM, many users of this platform remain unfamiliar with its underlying database structure, which is key to optimizing its … Continued
Blog Posts
Introduction In the modern context, information is considered the biggest asset of a company. The value that information can bring to a company is astounding, but extracting said value and using it in your decision-making process can be very challenging. The sheer volume of data that the average company generates and collects on a regular … Continued
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Introduction Businesses are creating more data now than ever before, with the amount of data we need to store doubling roughly every two years. This rapid growth makes it harder to manage and store data effectively without solid archiving strategies in place. Data archiving is about moving less critical information out of active storage and … Continued
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What is Dreamforce? Dreamforce is one of the largest technology conferences globally and is an absolute must for thousands of experts who come from different genres. As Salesforce’s flagship conference, it is abuzz with a number of activities in the form of networking, workshops, partying, and even enjoying big-name musical headlining acts. Since it first … Continued
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